While community banking consistently gets high marks in consumer favorability with 70% of customers citing the importance of personal banking relationships (ICBA, 2022), all banks have a critical need to scale in a marketplace that’s never been more competitive. M&A, expansion into new markets and attracting new customers all demand smart, innovative strategies in order to be successful. But as a community bank, you have two uniquely powerful assets to leverage: your brand and your branch network…you just need the right approach to unlock their full potential.
In this dynamic and interactive session, attendees will see and experience:
- The latest research on relevant and surprising industry trends;
- Powerful strategies for differentiation and expansion, along with in-depth, real-world examples of community banks successfully growing with branch network and brand transformation;
- Live polling and feedback to develop an individualized scorecard for your bank;
- Identified brand and branch opportunities for your institution, and recommendations on potential paths forward
We’ll discuss and deliver actionable guidance for leveraging and evolving branch delivery and branding, focusing content on session attendee’s preferred topics of interest. These include how to:
- Support and capitalize on both M&A and organic growth approaches
- Create modernized branch experiences, from flagships to smaller and self-service formats
- Develop a network transformation roadmap, from optimization to expansion
- Determine if you should consider name or brand changes to reach new audiences
- Differentiate your brand to foster loyalty and deliver better customer experiences