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Mark Gibson has been an innovator and strategic advisor to financial services executives for more than 30 years.  Mark works closely with Executive Management to help them craft business and customer strategies to achieve superior growth.  This work includes strategic planning, customer segmentation, value proposition and product development, brand positioning, marketing and sales campaign integration, marketing spend optimization, and marketing strategy and program effectiveness.

 

Mark is a thought leader in financial services marketing and has recently spoken at both the ABA Bank Marketing Conference and The Financial Brand Forum. He is also a frequent contributor to ABABankMarketing.com and other industry publications.

 

Before joining Capital Performance Group in 2016, Mark served as Chief Marketing Officer at Rockland Trust, NewAlliance Bank and BBVA Compass.