Facilitated by:
David Gwynne, SVP, Director of Card Services, South State Bank
So, we have all talked about what innovation is and that we need to push ourselves more to compete with “digital leaders.” How do you do it? David Gwynne’s take on it is that innovation is a combination of Insight, Invention, and Execution. You need all three to make it work. Insight speaks to our ability to understand our customers and their needs in new and ever deeper ways. It is about staying relevant. Relevancy is rooted in a deep understanding of our customers. Invention is about our ability to develop new ways of doing things within the face of constraints. It is about being distinctive. If we use the same train of thought we have always used, if we yield to the same obstacles we have always accepted, we will never deliver anything new. Execution is about having a clear path to implementation. You can have all the insights you want and bunches of new ideas on how to do things, but if you can’t execute you will never realize any value. Leadership, process, resources, and culture/incentives are critical to our ability to execute on innovations.
Below are some tools that we will explore to imagine new possibilities, develop new ideas, and refine them:
- Human Centered Design
- Agile discovery
- Work and live outside the box a little
- IDEO as a resource
- Starter innovation agenda