Mark Gibson, Senior Consulting Associate, Capital Performance Group
While marketing has helped retail and business banking generate new customers for years, corporate banking didn’t require much more than brochures, pitch books, sponsorships and event support. This is not the case anymore! The pandemic put a stop to much face-to-face engagement, and many commercial banking and lending teams have asked their marketing departments to help fill the void.
Our facilitator for this session, Mark Gibson, Senior Consultant at Capital Performance Group, has supported commercial bankers from a marketing standpoint for more than 25 years and brings practical experience into the conversation. This session will build on success stories from large and small banks alike, and will explore topics such as:
- What marketing can do to help commercial bankers and lenders find and close new business
- How marketing can partner with your lending teams to optimize success
- How digital marketing can be used to generate demand
- The role of CRM and marketing automation in driving growth