Rusty Planert, CPA is a Senior Manager in Wipfli’s Financial Services practice with 15+ years of public accounting and assurance experience. He supports financial services organizations in navigating complex accounting, audit, and risk considerations—especially where new products and technologies intersect with regulatory expectations.
Since 2021, Rusty has served as Wipfli’s firmwide subject matter expert for engagements involving digital assets, advising teams on accounting and reporting implications, control design, audit readiness, and governance considerations. He brings a practical, executive-focused perspective to how digital money—including stablecoins and wallet-based experiences—impacts trust, customer expectations, and institutional decision-making.